MeiMei Fox is a 2x New York Times bestselling coauthor as well as a Stanford-trained psychologist. She offers a 6-week online course to author and publish your book: WriteYourBestsellingBook.
70% of the 33 million small- to medium-sized businesses in the U.S. lack the resources to pursue a PR strategy. As entrepreneurs and leaders, we strive to get our stories and products in front of the right audience, yet the task can prove daunting. In the past, most of us have had to rely on expensive PR agencies.
In addition, Songy and her cofounder faced sexism from venture capitalists they approached for funding. Companies founded solely by womenof available capital, and Cake was no exception. “They didn’t take us seriously,” Songy says. “Our male counterparts with less traction were getting considerably more funding. If there was even one other man in the room with us, a junior employee, the VCs would speak to him rather than us. We had to show more results with less money. We really had to hustle.
The more she explored the world of PR, the more Songy realized it was an inefficient, archaic system depending on close relationships and calling in favors, or paying an agency a ton of money to do it for you. Furthermore, coming from the fintech world, she was surprised by the lack of technological innovation in PR and journalism. It was still a manual, email-based, research-heavy process.Songy founded Press Hook in 2020, and a few months later, the world shut down due to the COVID pandemic.
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