Prada is going fur-free in 2020
Prada has announced it will stop using fur in its products and design beginning in February 2020. The decision applies to all of the Italian fashion house's brands, including Miu Miu, Church's, Car Shoe and Prada itself. It will come into effect after the Spring/Summer 2020 women's collection.
"The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement," head designer Miuccia Prada said in a statement."Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products."GIUSEPPE CACACE/AFP/AFP/Getty Images
Joh Vinding, chairman of the Fur Free Alliance, applauded the decision and noted that"The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers' changing attitudes towards animals."
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