Building on the legacy of a brand is critical against slick newcomers, and these top-level designers are the key to that success
Gone are the days of a designer just… designing. Nowadays, their roles have grown enormously as the overall look of a car and its brand become a key differentiator in a world of shared platforms. Reflecting that change, companies have promoted designers to the top level of management, knowing the brand itself is a key weapon against slick newcomers such as Tesla. Those who’ve taken on this heavy task, and succeeded, have been celebrated by the Power List 100, sponsored by Keyloop.
Luc Donckerwolke, President and Chief Creative Officer of Hyundai Motor Group Luc Donckerwolke can lay claim to designing the Lamborghini Murcielago and Audi A2 during his VW Group years, but it’s his work at Hyundai Motor Group which has really cemented his position as a design force in the automotive world.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Power List 100 2023 - Chinese automakersEastern car makers are no longer seen as lesser than their wester counterparts; they are a real threat to legacy brands
Weiterlesen »
Cristiano Ronaldo tops Forbes' 2023 football rich listCristiano Ronaldo is the highest paid footballer in 2023, earning more than Lionel Messi and Neymar during the past year, according to Forbes.
Weiterlesen »
ESPN 2023 College Football Power Rankings after Week 7ESPN writers rank the best teams in college football after Week 7 of the 2023 season.
Weiterlesen »
Famous birthdays list for October 15, 2023 includes celebrities Ginuwine, Keyshia ColeGinuwine and Keyshia Cole share a birthday today. Check out our photo slideshow of celebrities and other famous people with birthdays on October 15, 2023 and find out a fun fact about each person.
Weiterlesen »
Famous birthdays list for October 16, 2023 includes celebrities John Mayer, Kellie MartinJohn Mayer and Kellie Martin share a birthday today. Check out our photo slideshow of celebrities and other famous people with birthdays on October 16, 2023 and find out a fun fact about each person.
Weiterlesen »
Power Rangers Reveals What the Morphin Grid Looks Like - The Source of Their PowerBoom! Studios Mighty Morphin' Power Rangers 112 takes readers inside the team's pivotal Morphin' Grid for the first time in franchise history.
Weiterlesen »