West Midlands-based Poundland said it would be leaning more heavily into its iconic £1 price point to help support customers looking to save money.
Poundland is "resetting" its pricing at more than 850 stores as the country sees high rates of inflation,The latest figures found inflation was running at its highest rate for 40 years – 9.1 per cent.
It will also focus on the value of single items, so customers are freed from having to buy in bulk to save money. Poundland, which has its headquarters close to the M6 in Walsall, is also accelerating the rollout of chilled and frozen food departments as almost 100 stores are given ‘Project Diamond’ makeovers.
Poundland has seen strong growth in frozen food sales this year as customers realise the power of frozen food in cutting back on food waste and managing tight budgets that need to stretch to pay increasing energy and fuel costs.
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