Porsche's first Super Bowl ad since 1997 features car chase with its all-electric Taycan.
is returning to the Super Bowl with its first ad since 1997 — a 60-second car chase that features the German brand's all-electric Taycan sports car.
The automaker on Friday released an extended version of the ad, titled "The Chase," security guards at the Porsche Museum in Stuttgart, Germany piling into different Porsche vehicles to chase after aA Super Bowl ad featuring the Taycan, according to Porsche, was important to build awareness for the car in an attempt to continue attracting new customers interested in all-electric vehicles.
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