Porsche Launches In-Car Virtual Reality Ride At Their LA Experience Center With Holoride | Carscoops carscoops
in Los Angeles. Participants will ride in the back of a Cayenne, and the motion of the vehicle will synchronize with their VR headsets to provide a fully immersive experience.will drive around the Los Angeles PEC as passengers in the back seat through a virtual outer space in a game called Cosmic Chase. As the vehicle moves, its driving data is translated directly to in-game movement to provide top-notch realism by matching what they feel with what they see.
“Porsche stands for emotional and dynamic customer experiences and the joint pilot with holoride is a great teaser on how these experiences can be translated to a digital future,” said Porsche Cars North America Strategy and Digital Business Director Zabih Aria. “The new installation in our Porsche Experience Center in Los Angeles is the next step in our partnership that we intend to continue in the future.