Porsche is considering fully integrating Google software into its car cockpit, marking a shift in strategy for the newly listed carmaker.
use embedded Google technology in their vehicles via a Google Automotive Services package, offering features like Google Maps, Google Assistant and other applications.
But some automakers are wary of allowing the tech giants unfettered access to the data generated by connected cars, or to allow them to displace the automakers' brands with their own in dashboard displays., for example, was"definitely not taking the path" of integrating GAS into its cars, a spokesperson said on Thursday:"It is important to the company to keep hold of the customer interface," they said.
Porsche, which overtook its former parent as Europe's most valuable carmaker after listing on the stock exchange last September, reported earlier on Thursday a 3% rise in deliveries in 2022.
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Google, Porsche in talks over Google Apps accessPorsche is considering fully integrating Google software into its car cockpit, a source close to the company said on Thursday, marking a shift in strategy for the newly listed carmaker.
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