Volkswagen-owned Porsche and Audi will be joining Formula 1 in 2026. Ultimately, the return on investment swayed the decision.
... [+]For quite some time, Volkswagen-owned Porsche and Audi have been rumored to be joining Formula 1. Now that has been made official and shows that the sizable investment will be offset by financial gain.
VW’s CEO Herbert Diess said on Monday that the two premium brands would be joining the top global racing league in 2026 when technical regulations around the that boost energy savings come into play. As Diess said, “You can't get into Formula 1 unless a technology window opens, you need a rule change to get in there.”
The moves by Volkswagen will likely come in two forms: one will be for Porsche to partner with Oracle Red Bull Racing to replace Honda as the engine supplier. While the Japanese company remains in support for the 2022 season, the race team had to fire up its own power unit division called Red Bull Powertrains.
The play with Audi may come in the form of purchasing McLaren, although the supercar maker has found better financial footing through a Saudi equity investment of £50 million . Audi isthat there were “divisions” at an event regarding entry into F1 in Wolfsburg where Volkswagen is located, in the end Diess said"You just run out of arguments," for not joining.
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