'We kind of wanted to go where seafood restaurants hadn't saturated the area. Toward the beach, you have a massive saturation of seafood. Riverside and Avondale are so established,' she said.
at 8380 Baymeadows Road in Jacksonville in January 2020. The COVID-19 pandemic hit two months later.
The ongoing residential and business growth in St. Johns County convinced them to open their second restaurant there. The restaurant was inspired by her husband's love of a fried cod sandwich found in upstate New York. The sandwich and other northern-style fish fry fare are a “must-have meal” whenever they visit family in his hometown of Troy, N.Y., Blockberger-Alexanian previously has said.“There is a secret breading, but it’s a light dusting of breading so it’s not inundated with the breading. So, you’re getting more of that cod flavor than the breading, which makes it perfect,” she said.
"We will try to introduce LTOs, Limited Time Offers and specials. Our specials may change a bit, and we'll still have the bakery as well," she said.Blockberger-Alexanian generally makes eight desserts daily for the restaurant. All from family recipes, the offerings include New York-style cheesecake in a variety of flavors, brookies, cookies and other treats.