Pokémon Go-style Harry Potter: Wizards Unite game poised to be a mega-hit
Gaming market analysts say one hurdle for Harry Potter is, surprisingly, popularity.
Niantic's Harry Potter Unite mobile game follows the wildly popular 2016 augmented reality phenomenon PokemonGo!, which reached a peak of $200 million in monthly revenue, and still has almost 150 million users.The Pokémon franchise was founded as a game, easing the concept's transition to mobile, whereas Harry Potter's origins are in books, said Candice Mudrick, head of market analysis at gaming consultant Newzoo.
"If Niantic can apply the same strategy and techniques to Harry Potter: Wizards Unite, we could see another wildly successful project," said Carl Livie, AppLovin managing director for Europe. He added that most of Pokémon GO's success lies in how Niantic utilized the Pokemon IP and how accessible the game was, attracting both non-gamers and non-Pokemon fans.One of the best indicators for Niantic's future is the future of AR itself.
Rogers said Pokémon Go was not only a popular mobile game, but it was proof that AR and geo-based gaming can work if implemented properly.
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