Earlier this month plus-size retailer Dia & Co announced that they’d be expanding into a new category and carrying Thinx’s period underwear through size 4X.
’s period underwear. Now Dia & Co customers can shop a new assortment of Thinx products, ranging from its lightest absorbency products through its super absorbency briefs and sleep shorts, through size 4X.
Nadia Boujarwah, Co-Founder and Chief Executive Officer at Dia & Co shared, “We are thrilled to welcome Thinx to the Dia & Co family, expanding the offering available to our community in this important category. Our mission is to provide the most inclusive and inspiring shopping experience for our community, made possible by breadth and depth of selection of brands and styles.
Thinx uses innovative technology to create period protection, with highly absorbent, breathable products that are made with cotton, nylon, and elastane for stretch. They are the latest direct-to-consumer brand to join Dia & Co.after a successful Kickstarter campaign raised $65,000 to make"a more thoughtful pair of underwear." The company creates sustainable menstruation and incontinence products designed to support bodies from puberty to post-menopause.
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