Plein Sport is dropping 10 sneaker styles, each coming with its own NFT art counterpart.
Fashion-wise, the brand is dropping a see-now-buy-now range of 10 sneaker styles, each coming with an NFT counterpart. The latter can be treasured as an artwork or “burnt” — metaverse slang for traded — into a digital wearable to outfit avatars populating Decentraland.Plein said they sold 11 sneakers within an hour via an auction powered by NFT auction house Portion, which is also partnering with Plein on art auctions.
On March 3, the company is holding an auction to sell NFT art, including the Lil Monsters Plein unveiled at his main line’s men’s show last month. The sneakers reflect Plein’s loud creativity and the brand’s focus on activewear. They boast chunky soles with a tiger’s head encapsulated in it. The entire collection was shared via look book images and includes staples of sportswear, including running sets bearing leopard prints, shimmering puffers and performance tracksuits.
Asked about potentially turning Plein Sport into an NFT-only fashion line, the designer said his “work is to sell fashion, I’m not speculating on selling NFTs, but we want to give an added value in the metaverse. I believe that this is the future of e-commerce, of internet and it gives you an upgraded shopping experience.”
He hinted that Romeo may be headed on a roving trip across Europe with a pop-up-in-a-truck throughout 2022.
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