Maybe we shouldn’t set such a high bar for meatless meats. Via WIREDUK
One recent study tracked the buying habits of nearly 38,000 US households over two years. It found that people who bought plant-based meat at least once in that period actually ended upafter their first purchase of a meat alternative, although these households tended to spend less on ground meat overall compared to those that never purchased meat alternatives.
Another way to figure out the impact plant-based meats are having is to look at how price changes impact the demand for various kinds of meat. A study of retail data from a couple of years ago showed that when the price ofwent down, demand for them went up, but when the price of animal meats fluctuated, demand for those products didn’t fluctuate as widely.
To Blaustin-Rejto, the data suggests that most people are using plant-based meats as an extra source of protein rather than a direct replacement for meat. “It seems that it’s people who aren’t eating much meat who are turning to these products,” he says. But the average American eats over 80 pounds of beef every year—plant-based meats would need to put a dent in that figure to have a positive environmental impact.
Blaustin-Rejto is optimistic over the longer term. In the US, plant-based burger patties are 65 percent more
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