'You just gotta follow the passion and you gotta be tough,' caf\u00e9 owner Hector Aguille said.
As we celebrate Hispanic Heritage Month, we want to talk small business. Hispanic business owners are thriving in Chicago, but it's not easy.Hector Aguille and Yvette Valdez have owned Malinche Coffee & Tea House, near 21st and Halsted streets in Pilsen, for a little over a year."When we moved to Chicago, our dream was to get a café as well, to build our own café. We say, 'Well, maybe if we can have our café in Mexico, we can make it in Chicago.
But they soon learned that dreaming it and making it can be a long way apart. Enter Alex Esparza and the Economic Strategies Development Corporation – a non-profit specializing in helping small businesses in Pilsen and nearby neighborhoods to start and grow. "We focus on the startup of businesses, retention of businesses, attraction of businesses. We also pride ourselves in promoting our community," Esparza said."An individual can walk into our office, and ask us anything from reviewing a lease agreement for their potential storefront to marketing – the development of marketing their logos, their marketing campaign, access to capital. So we pride ourselves in being a one-stop shop," Esparza said.
The Economic Strategies Development Corporation also holds financial literacy classes for kids as young as ten.
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