Photographer Marco Glaviano Talks NFTs and Fashion Photography

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Photographer Marco Glaviano Talks NFTs and Fashion Photography
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The fashion photographer once parted ways with a financial partner that didn’t believe digital photography would take hold.

“Everybody is publishing magazines. The housewives in Idaho, who wear clogs, tell you what to wear. How can you control that? It’s impossible,” he said.

At 79, he said he has always been interested in technology and first shot scans of a film shoot to relay a large pixel effect for Americanin a 10-page spread in 1982. He went on to work with Fuji, Kodak, Phase One and other companies, testing new digital cameras and equipment that they were investing in.

Speaking of the importance of NFTs being traceable, he said that can’t be done with digital art or classic art. “You never know where it ends up,” he said. “NFTs are the future. We have to go forward, right? I don’t like people who don’t like progress. Progress is good. It causes some casualties, of course. Every time you improve something you hurt somebody else. But overall, it’s a good thing.”

Ten years ago he stopped shooting film due to digital’s superior quality. “There’s a debate about it, but only because most people don’t really know how to use it. There is no need to shoot film anymore for any reason. I still shoot film even now sometimes. It’s a romantic thing. It’s like going by horse instead of car. Horses are beautiful and so is film. But for practical reasons it’s not necessary anymore,” Glaviano said.

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