A study by driving analysis platform Zendrive shows once again that distracted driving is more dangerous than drunk driving -- and it’s getting worse.
Zendrive founder and chief executive Jonathan Matus ideated the concept in 2013 to somewhat tame his own monster; press materials note that the Google and Facebook alum “feels partially responsible for creating the phone addiction epidemic at his previous jobs.” At Google he developed turn-by-turn directions and led Android product marketing.
How about the advent of smart cars? As those vehicles get “smarter” with more open source technology to change in-dash features more frequently, can they compete with smartphones or at least prevent preoccupation with them? “Consumers aren’t categorically interested in putting an application [on their phones] to actively monitor and guide them,” Matus said, explaining why his company launched to focus on fleets and the developers creating the systems for those fleets.
Zendrive also found that bigger isn’t better. A larger device screen doesn’t offer more visibility to minimize distracted time; it’s actually just more to look at. More screen real estate correlates with more preoccupation on the road.
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