Lenin Tamayo, named after the leader of the Russian Revolution, is taking on Peru's music scene with a new genre that resembles South Korean pop music but with songs in Quechua, the language of the Incas.
Tamayo grew up speaking Quechua at home in the capital Lima, and has received at least 4 million virtual hearts on Tik Tok in response to his tracks that fuse Korean beats with Andean folklore.
"My music had to embrace my origins strongly," the singer told Reuters ahead of a concert in Lima's northern district. "The most primordial sound of the Andes is the voice, and the voice goes hand in hand with the language," he said, "Quechua is what is going to define me and my sound." Contemporary Korean culture became a way for Tamayo to make likeminded friends and deal with bullying that he says he faced for his indigenous appearance.
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