Perspective: How historians got Nike to pull an ad campaign — in under six hours
The Nike logo is displayed on a window at a Nike store on March 21, 2019 in San Francisco. By Megan Kate Nelson Megan Kate Nelson is writing a book about the Civil War in the Southwest, which won a 2017 NEH Public Scholar Award and will be published by Scribner. April 12 It was still early on March 30 when historian Amy Kohout began scrolling through her Instagram feed. An image caught her eye: an ad by Nike promoting its new line of Trail Running gear, which launched this month.
After the war, historian Karen Cox explains, former Confederates used this narrative in a variety of ways to assert white supremacy across the South. This story “was ingrained in people for over a century,” says Cox, the author of"Dixie’s Daughters: The United Daughters of the Confederacy and the Preservation of Confederate Culture." “It keeps getting repeated over and over again, and embedded in people’s minds through popular culture.
“Is this for real?” she tweeted, tagging historians of the American South and the Civil War. “Have any #twitterstorians seen this?” Historians were not the only ones protesting. Sports and political commentator Keith Olbermann replied with hashtags: “#ShouldaGoogledIt #FireEverybody.” Some people on Twitter speculated that the Nike “Lost Cause” ad was a dog whistle aiming to appeal to customers they lost with their Colin Kaepernick ad campaign urging people to “believe in something, even it means sacrificing everything.” It is also possible that “The Lost Cause” fits rather well with Nike’s other promotional campaigns that champion the underdog.
By mid afternoon on March 30, just six hours after the first historians began tweeting, the barrage of tweets offering historical context and sarcastic takes on “The Lost Cause” had an effect. Nike Trail had deleted the ad from its Instagram and Twitter accounts. Many of the shoe stores, running organizations and athletes who had originally promoted their “support for The Lost Cause” had deleted their posts as well.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Michael Avenatti says Nike 'pulled a stunt' by having him arrestedCelebrity attorney Avenatti, facing extortion charges, over the weekend dumped 41 pages of documents that he claims contain evidence showing Nike 'bribed players' to attend certain Nike-sponsored schools.
Weiterlesen »
Burger King pulls New Zealand chopsticks ad after outcry in ChinaBurger King pulled a promotional video in New Zealand showing customers trying t...
Weiterlesen »
Burger King pulls New Zealand chopsticks ad after outcry in ChinaBurger King pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks after it sparked an outcry in China and demands for an apology from the U.S. fast food chain.
Weiterlesen »
London gets world's first 24-hour air pollution charge zoneLondon is the first city in the world to implement a 24-hour, seven day a week Ultra Low Emission Zone (ULEZ), inside which vehicles will have to meet tough emissions standards or face a charge.
Weiterlesen »
Michael Avenatti dumped 41 pages of documents alleging Nike bribed basketball playersNike says it won't respond to 'allegations of an individual facing federal charges of fraud and extortion and aid in his disgraceful attempts to distract from the athletes on the court at the height of the tournament.'
Weiterlesen »
Naomi Osaka Switches Course, Inks Nike Endorsement DealYoung tennis star Naomi Osaka was believed to be re-signing with Adidas, but she has instead announced an agreement with Nike.
Weiterlesen »
Naomi Osaka Switches Course, Inks Nike Endorsement DealYoung tennis star Naomi Osaka was believed to be re-signing with Adidas, but she has instead announced an agreement with Nike.
Weiterlesen »