Why are some modern art works worth many millions of dollars while others of equal quality are almost worthless? This is a topic that social psychologists to explore.
The role of taste arbiters, such as critics, is critical.I am not an expert on art but I am an expert on gullibility, and art appreciation can in part be understood as an example of mass gullibility at work. Take the case of an “anti-art” work titled “merda d’artista” created in 1961 by Italian artist Piero Manzoni who filled 90 tinwith what he claimed was his own excrement, sealed them up and labeled them in four languages.
Almost all definitions of decent art emphasize two things: that it requires considerable effort and judgment , and people knowledgeable about art consider it as such. The first would rule out as good art the squiggles that Picasso churned out in a few minutes for a documentary in the 1950s, while the second brings us smack dab into “Emperor’s New Clothes” territory.
When I came into the gallery, the owner yelled at me when I was about to accidentally step on one of the works. The work, priced at $25,000, consisted of five or six 12-inch-square cheap quality floor tiles laid out in a straight line. The other work, equally priced, consisted of identical tiles, but this time laid out in an L-shape.
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