Pernod says India should drop its high foreign liquor taxes

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Pernod says India should drop its high foreign liquor taxes
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High taxes in India and different state-wise regulation policies are a challenge, according to French spirits giant Pernod Ricard. A bottle of its Chivas Regal costs around $80 in the southern Indian state of Karnataka, compared with about $30 in London

Company says India should move towards slashing imported liquor tax to zeroNEW DELHI, April 28 - French spirits giant Pernod Ricard

The 150% tax on imported liquor has long been a sore point for the industry, and poses a "large challenge" for Pernod Ricard, South Asia CEO Thibault Cuny told Reuters in an interview. Industry sources say India has kept taxes high on imported liquor as it helps the government generate revenue from alcohol sales and keep consumption in check.

There has been more social acceptance of drinking alcohol in recent years and a growing bar culture in India, so more affluent Indians are consuming premium whiskeys and Scotch brands.

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