The initiative is the result of a new coalition of period care brands August, Cora, LOLA, The Honey Pot, Rael, Here We Flo, Saalt and DIVA.
Starting Wednesday, consumers paying state sales tax on menstrual products will be able to get those costs on some period care purchases reimbursed.— an initiative of period care brands August, Cora, LOLA, The Honey Pot, Rael, Here We Flo, Saalt and DIVA — will reimburse consumers for the tax paid on eligible items sold by the eight participating brands.
Twenty-one states in the U.S. tax menstrual items at"standard rates," meaning tampons and pads are taxed at the same rate as any other nonessential product you would pick up at your local retailer, according to data from the Alliance for Period Supplies. The Tampon Tax Back Coalition was born out of an initiative by August that launched in May. Now with seven additional brands on board, the coalition said it is prioritizing the customer and making the reimbursement process easier.
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