Perfumehead is an olfactory ode to Los Angeles; founder Daniel Patrick Giles tells us more
The world of niche perfumery can be hit or miss, but there’s no doubting the bold, unapologetic attitude behind Perfumehead, a recently launched olfactory label founded by former fashion director and creative director Daniel Patrick Giles. Conceived to challenge our traditional perceptions of fragrance, each Perfumehead scent paints a cinematic picture using unexpected cultural muses drawn from art, music, places and film.
Potent, rich and decadent – each fragrance is produced as an extrait de parfum, the most concentrated form of perfume – Perfumehead not only makes an impression, but leaves you hanging on for more. Giles has worked with an almost all-female roster of perfumers for the project, and notably gave them free rein to create what they wished. ‘Each fragrance is voiced first and foremost by the cultural narratives they bottle. They are rooted in self-expression – themes of sensuality, androgyny and sophistication. It is our master perfumers who express my vision through olfactive raw materials. The master perfumers were given carte blanche, regardless of cost.
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