Perfume experts explain where you should NEVER keep your perfume - and the unlikely place you should
A fragrance expert has issued a stark warning to perfume lovers about the places they should never keep their scents. In a viral TikTok video with 5.2 million views, 'Professor Perfume' Emelia said she ‘can’t take it anymore’ after seeing so many people storing fragrances in their bathrooms.
The rookie mistake could be costing shoppers hundreds of pounds, wasting expensive perfume and forcing them to buy more.Emelia explained: "If you keep your perfume in the bathroom when you shower, all of the steam, all of the constant temperature fluctuations are going to spoil your perfume a lot faster than if you store them correctly.”
She said: “Store your fragrance in a cool dry dark place. I always recommend your closet or a dresser drawer. Some people keep them in the fridge - you don't have to go that far - but when you store them correctly they will last you for years and years.”
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