Peloton Strikes Back at ‘Sex and the City’ Reboot With New Ad

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Peloton Strikes Back at ‘Sex and the City’ Reboot With New Ad
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“Unspoiler alert.” Peloton wants people to know its stationary bicycles can improve physical health, not harm it, as was portrayed in “And Just Like That…”

The at-home fitness equipment company wants people to know its stationary bicycles can improve physical health, not harm it, as was portrayed inAnalysts say the product placement in “And Just Like That…” played a role in Peloton’s shares falling 12% last week.released Sunday, Mr. Big, played by Chris Noth, is seen cozying up next to a fireplace with Allegra, a fictional Peleton instructor in the show played by a real one, Jess King.

As the couple laughs together with piano music playing in the background, actor Ryan Reynolds begins narrating.

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