Peacock raises prices for the first time, but it’s still cheaper than Netflix

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Peacock raises prices for the first time, but it’s still cheaper than Netflix
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Your Peacock subscription is about to get more expensive

Premium will see their bills increase from $4.99 to $5.99. And subscribers to Premium Plus will see prices jump by $2 per month to $11.99.

The streamer's parent company NBC Universal is clearly confident that the price hike won't stop its current winning streak, with subscriber numbers up a whopping 60% year-on-year in the first three months of 2023.NBC is hardly going to come out and say"because we want more money". The official line is that the price increase will enable"Peacock to continue to invest in the best user experience and the highest-quality content while remaining competitive in the marketplace”.

Despite the boom in subscribers, Peacock is currently losing a lot of money. According to NBC Universal, it's expected to lose around $3 billion this year – largely because the firm's Comcast division is transitioning to a streaming rather than a broadcast model.

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