Laura Molen, president of ad sales and partnerships for NBCUniversal, continued the company’s stumping for its forthcoming streaming service during an appearance at NATPE on Wednesday. “…
leadership’s comments during last week’s investor day, Molen said the team behind Peacock is “trying new formats” and “trying to understand frequency capping.” Peacock will limit ads to five one-minute pods per hour, she told moderator José Diaz-Balart, a weekend anchor onComcast will report its fourth-quarter earnings on Thursday morning and is likely to provide more comments about Peacock, which is certain to be a topic during a conference call with Wall Street analysts.
Molen positioned advertising as a positive force, asserting that there is consumer “fatigue” with subscription services. “Consumer really is telling us that they see advertising as something that is giving them information,” she said. “I can see a world when I see someone on the red carpet and I ask my remote, ‘Where can I get that?'” Later, she added, “Imagine if [a viewer is] bingeing and you’re Talenti gelato. The opportunities to get your product to consumers are endless.
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