The newly-launched label group includes Moxey’s influential hip-hop/R&B label Payday Records and the brand-new EDM imprint Helix Records.
Both Helix and Payday will work closely with Warner Recorded Music and ADA “to maximize audience reach and commercial opportunities,” according to a press release. The alliance will also allow Helix, Payday and non-U.S. Warner Music territories to reciprocally license music to one another and facilitate creative collaborations between Helix and Warner Music artists.
Combined, Helix and Payday boast a 36-person team spread across offices in Los Angeles, New York and London, who handle marketing and promotions in Canada, Sweden, Germany, France and Australia. Each office includes a dedicated synch team. Earlier this month, Warner Chappell Music struck a deal to become the sub-publisher for Moxey’s Ultra Music Publishing in the U.K. and collect the company’s digital income in the U.K. and the remainder of Europe. The agreement also opened the door to collaborations between Ultra and WCM clients.Ultra Records, the iconic dance label he founded in 1995, in January after Sony Music acquired full ownership of the label, though he held onto Ultra Music Publishing under the deal.
In a statement, Moxey called the Warner Music deal “an exciting new phase for our recording activities” that would “ensure our labels and the artists we represent get the best global distribution and opportunities available and we are also looking forward to pooling our strengths and collaborating on signings, remixes, and more.”
“Patrick and his team have built some of dance music’s most influential brands,” added Warner Recorded Music CEO. “They’ve discovered diverse, distinctive talents, and taken a bold, entrepreneurial approach to developing their careers. We’re very happy he’s chosen to partner with us to begin Payday’s next chapter as well as create a dynamic new identity with Helix.
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