🗣 'If we have any hope of a thriving planet–much less a business–it is going to take all of us doing what we can with the resources we have'
ByPatagonia’s billionaire owner Yvon Chouinard has donated his entire company to a charitable trust fighting the ongoing climate crisis.
Having worked with his wife, two children, and company lawyers to create the new structure, all profits not reinvested in running the business will now go straight to environmental efforts. Chouinard admitted himself he “never wanted to be a businessman,” and now he will be stepping back while helping what he loves most – the outdoor planet.As well as founding and leading Patagonia for nearly five decades, the American-born businessman has always been an avid rock climber and environmentalist.
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