.PasqualeRotella looks back on his first Power100 event and finally earning the industry’s respect
In 2011, Insomniac Events moved its marquee festival, Electric Daisy Carnival , from Los Angeles to Las Vegas — a gutsy decision that required founder/CEO Pasquale Rotella to pull together millions of dollars in independent financing.
“Pasquale is a disruptor who remains authentic and true to his roots,” says Michael Rapino, Live Nation’s president/CEO. “Insomniac’s longevity and their ability to reimagine the festival experience is a testament to his vision and determination.” The rave scene was more punk than punk rock. Raves could have died in the States, but people just never gave up.
At the Power 100 event in 2013, the genre wasn’t too represented. People started introducing me to other entertainment CEOs like, “Oh, you’re EDC.” It was nice to get an acknowledgment from a traditional outlet, and it was another thing that said, “Hey, dance music is not something that people don’t know about anymore.” Even though I’m 45 and have gray hair now, I feel a bit younger than these legends in that world — and definitely like an outsider.
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