Though mainstream EDM has been almost solely associated with bro culture, it was the intrigue our It Girls lent to these DJs that led to their rise.
Fast-forward to 2007 and Brit’s shaved her head, the 45 days of jail time Paris served for drunk driving are a late-night punchline, and Lindsay’s movies are flopping. But everyone is still listening to “Stars Are Blind” and watching the last season ofI’m Mrs. Oh my God that Britney’s shameless!
It wasn’t just the paparazzi. This was the first era of social media. News Corp. beat out Viacom to acquire MySpace in 2005, and a year later, Facebook began allowing non-college students to make profiles. It was the crest of— we saw our It Girls mingling, mascara-smeared in the flash, and sought to emulate them, posting our own saturated pics in superfluity. Suddenly our lives were documented, too, and everything and everyone was in the same place. Or, on the same page, at least.
The first era of social media meant the first era of perceived intimacy with celebrities, our It Girls. And what were they doing? They were partying, duh, with designers, photographers, directors, artists, musicians, and DJs. This has always been the case, of course, but crucially, we could see it happen. One could scroll for hours on The Cobrasnake website; it was addictive to see what everyone was wearing, how drunk or high they seemed, but even more so to know who was rubbing shoulders.
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