The platform plans to create a blockchain-based repository that helps with IP ownership issues artists run into as AI-generative content becomes more pervasive.
a $54 million funding round on Sept. 7, which included investments from big names like Paris Hilton’s 11:11 Media, and Andreessen Horowitz, also known as a16z.
If artists eventually register with the protocol they can use connected services to sell the licensing rights for various other uses. “In a world of total abundance catalyzed by generative AI, blockchain technology presents the perfect solution for transparent provenance tracking and fair attribution.”
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