The 'Popular is Paramount' campaign will include billboards and TV spots, highlighting fare like 'Yellowstone' and 'Top Gun: Maverick.'
, on Wednesday is rolling out a new corporate branding campaign with the tagline “Popular is Paramount.” The campaign is meant to highlight some of the content produced by the media and entertainment giant.
“Anchored in research-backed insights, the campaign vibrantly captures the essence of ‘Popular’ with eye-catching declarations of content leadership in all genres and formats,” the company said in a description of the campaign. It also uses the Paramount stars to create a sort of halo around key characters.
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