Pantone's 2023 Color of the Year is ...
The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday, is a vibrant relative of the red family.
"Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade." Pantone said of this year's choice."Brave and fearless, is a pulsating color whose exuberance promotes optimism and joy," the statement added."Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade.
The Pantone Color Institute's choice is intended to reflect the latest design trends and the wider zeitgeist.In years characterized by uncertainty, this has often meant colors that soothe, calm or uplift. Amid the ongoing pandemic, Viva Magenta represents reassurance, confidence and connection in a world trying to get back on its feet, according to Laurie Pressman, vice president of the Pantone Color Institute.
"As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real," said Leatrice Eiseman.Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye derived from small insects called cochineals.
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