With lives and livelihoods claimed by climate-induced flooding, Pakistan cotton — and the apparel sector — is in flux.
fields in Pakistan will emerge in fashion stores in Europe or the U.S.” Debbag said the global fashion industry needs to treat Pakistan — one of the top five cotton-growing countries in the world — as an inherent expansion of its existence and “cocreate longer-term alliances.”In Pakistan, the majority of cotton is grown in two regions: Punjab and Sindh. According to the Cotton Crop Assessment Committee, local crop output during the 2021 to 2022 crop season was forecast at 9.37 million bales .
“What happens is most of the damage is along the belt where some of the crops are, some can be salvaged, that is to the extent of the cotton crop,” Munir Mashooqullah, founder of M5 Groupe, one of the largest global apparel suppliers, which includes Synergies Worldwide, told WWD. He warned against incorrect figures and said on-the-ground assessments as of Thursday showed less devastation in the southern region of Punjab compared to Sindh .
Organizations like the Labor Education Foundation, together with industry watchdog Remake, are raising funds to provide immediate relief to those affected, but“At the moment, this is a relief phase where we are trying to rescue people and [address] their needs for food and shelter,” said Khalid Mahmood, director of the Labor Education Foundation. In many cases, people have left flooded areas and are housed in tents.
Nasir Mansoor, general secretary at the National Trade Union in Pakistan , described how inflation matters across trade. “We have a food crisis, a textile crisis and a cotton crisis. We have to open our borders. We are not only saying that for cotton and our rice, but for daily use items. There is a more than 50 percent price increase in daily use items — potato, chicken. People can’t buy that.”
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