Digital marketing leaders should ensure paid social is a prominent part of a larger social marketing strategy 📝 Gartner_MKTG shares 8 tips to properly invest your paid social budget: GartnerMKTG CMO
allocated 11.3% of total marketing expenses to social marketing. This does not include investments in paid advertising on social networks like Facebook or Pinterest. Social marketing is critical to achieving marketing goals, with digital marketing leaders citing it as the number one channel for building awareness and driving conversion, and the number two channel for demand generation and customer advocacy.
, Senior Director Analyst at Gartner. “The questions of how many and which platforms to invest in are among the most strategically important asked by digital marketers.”Audience reach on the top social platforms According to the 2021 Gartner Consumer Advertising and Content Marketing Preferences Survey, there are notable age- and gender-based differences in use by platform:: While younger consumers generally outpace their older counterparts on nearly every platform, the pattern is slightly different for LinkedIn. Millennials and Gen X — the two cohorts in the prime of their careers — are LinkedIn’s power users.
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