P&G takes heat from environmentalists over Charmin and Bounty supply chain

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P&G takes heat from environmentalists over Charmin and Bounty supply chain
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FOREST FIGHT: Environmentalists blast P&G over Charmin, Bounty supply chain

, which makes Cottonelle toilet paper, has vowed to reduce its reliance on natural forest fibers, which include pulp. It also makes a Scott toilet paper with 100% recycled material.

P&G also updated its forestry practices section of its website in late July to include most of the agreement. In that update, P&G said it has created and is testing two new Charmin products, one made with plant-based fiber and another with bamboo.environmental impactP&G, which had its own pulp and timber business until the early 1990s, says all of its pulp comes from sustainably managed forests and tree plantations, limiting negative effects on the environment.

P&G claims that Charmin paper products, such as this package of toilet paper in a store in Manhattan, New York City, on June 29, 2022, use wood pulp in their products rather than recycled fibers. New guidance on land use is being developed to close those loopholes and offer improved carbon accounting. There are also efforts underway to help companies set targets to reduce emissions from land use. P&G is participating in both.P&G's new efforts are a "step in the right direction" and over time, will help reduce its environmental impact, said Thomas Peterson, a shareholder advocate with Green Century.

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