If successful, P&G says the move could substantially reduce plastic waste from single-use products.
Roughly 40% of the over 400 million tons plastic produced each is year is from packaging, which is often used once and then thrown away, according to research from theIf successful, P&G said, the move could substantially reduce plastic waste from single-use products. For instance, if the company can convert 5 million jars of Olay skin cream to refillable versions, it could save more than 1 million pounds of plastic.
P&G said the Olay pilot in particular could be a great way to attract more millennials, whose purchases of the Olay brand grew 8% last year. P&G didn't disclose the cost of the Olay package and did not know how long an average refill pod should last.recycling company TerraCycle's Loop concept
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