Bed Bath & Beyond.com CEO Jonathan Johnson said the company invested $150M to launch the brand, reignite the customer profile and ensure it maintained its core customers as it begins trading on the NYSE.
Jonathan Johnson, the CEO of the newly revived BedBathandBeyond.com, reinstated rewards points to former loyalty customers, re-issued the blue 20% off coupons that were synonymous with the retail brand and expanded its inventory selection to give them an edge as the holiday season kicks off. This coincides with the company's new listing on the New York Stock Exchange that begins trading on Monday under the symbol BYON.
We see the chance to have the fourth quarter be a more meaningful quarter for us as Bed, Bath and Beyond than it has been as Overstock," Johnson said, adding that the rebranding will help them push through some of those macroeconomic challenges that they wouldn't have been able to as Overstock.
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