Over Half Of Dark Horse's Sales Are Manga But Less Than 2% Of Titles darkhorse manga
Senior Director of Licensed Publications at Dark Horse, best known for the likes of Sin City, Hellboy and Star Wars, has a long-running line of manga titles going back to their earliest days. Such as
Appleseed, Berserk, Blade Of The Immortal, Crying Freeman, Hellsing, Lone Wolf & Cub, Oh My Goddess! Neon Genesis Evangelion, Oldbo. He told the room that"This is our third year running for setting sales records at Dark Horse. Manga is a very small part of our total titles published – about one to one and a half percent, but in 2021, it was 66% of our gross trade publishing revenue. In 2022, that's dipped to a paltry 52%.
The return of physical sales and physical bookstores, like Barnes & Noble, have increased their manga sections, as have specialist stores such as Forbidden Planet, with sales growth outperforming Amazon. Now Target and Walmart sell manga, as do grocery stores. More places to sell such comics, lead to much greater sales overall.
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