The city is getting an introduction to luxury, and a whole new fashion district.
Having grown up in New York City, an international fashion capital with a busy community of high-profile creatives, centuries-old fashion houses, and heritage magazines, it was hard for me to fully grasp the quiet renaissance that is currently taking place in Norway, until I saw it firsthand.
Overlooking the fjord that borders the shops, surrounded by sculptures by different artists, are the art hubs of the city: the Oslo Opera House, designed by local architecture group Snøhetta, and the Much Museum, dedicated to the late Norwegian painter Edvard Munch. A few streets away is the National Museum of Norway, which has recently expanded its fashion archive, and next to it, the soon-to-be-opened International Library of Fashion Research.
David Wilkinson and Kaia Kongsli, the executive director and the head of marketing, respectively, said that by honoring Norwegian designers while also bringing in international labels, they hope to make the department store a must-visit destination for both locals and travelers. Essentially, what Bergdorf Goodman is to New York City: engrained in the city’s DNA and undeniably iconic.
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