OshKosh B’Gosh, the childrenswear brand, is entering the metaverse by forging an exclusive partnership with Super League, a network of metaverse games.
Jeff Jenkins, executive vice president of global marketing at Carter’s, parent company of OshKosh B’Gosh, said, “Childhood fun looked a little different back when I was a kid wearing OshKosh B’Gosh overalls. As we
look at this next generation, OshKosh is the perfect brand to reimagine a moment of togetherness between today’s parents, who grew up wearing the brand, and their children. “This venture into the metaverse with ‘Fashion Runway’ and our ‘Take Your Dad to the Metaverse Day’ campaign tied to Father’s Day is a first for OshKosh B’Gosh, and it marks a milestone in how we are reaching parents in a new, innovative way tied to a cultural moment. Super League’s expertise coupled with their presence across Roblox, makes them an ideal partner for the brand’s entry into the metaverse and engaging parents in a new way,” added Jenkins.
In the game, players are prompted and then have 120 seconds to design the most unique, stylish and/or crazy outfit for the Runway, inside a large open OshKosh B’Gosh store. Once time is up, players are then given another 30 seconds to style their runway pose and than choose different backgrounds, posts, music and particle effects to showcase why their outfit is the best.
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