Now, instead of starting the ceremony and broadcast all at once, the Dolby Theatre ceremony will begin an hour before the telecast does.
The presentation and speeches of those early eight winners will be edited and featured during the three-hour live broadcast, which Rubin emphasized would still provide each winner with their “Oscar moment.”“When deciding how to produce the Oscars, we recognize it’s a live event television show and we must prioritize the television audience to increase viewer engagement and keep the show vital, kinetic, and relevant,” wrote Rubin.
But ratings have continued to fall. Last year’s broadcast, severely altered by COVID-19, plummeted to an all-time low of 9.85 million viewers. Pressure has mounted not only with the Oscars’ longtime broadcast partner, ABC, but within the academy to innovate a cultural institution that has long resisted change.
This image released by Warner Bros. Pictures shows Timothee Chalamet, left, and Rebecca Ferguson in a scene from "Dune."
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