Oppo plans on showing off its AR glasses in the United States even though the company currently does not sell its mobile phones in North America.
Oppo, the Chinese phone manufacturer, is one of the brands under BBK Electronics' umbrella along with OnePlus, Realme, Vivo, and iQOO. OnePlus ships its phones inside the U.S. while the other brands do not. Even Oppo, the fourth largest smartphone brand in the world after Samsung, Apple, and Xiaomi does not ship its handsets to the states although this might change.
, the event will take place June 1-3 in Santa Clara, California. Oppo announced Air Glass in China last December and the device was released this past January.Unlike most AR Glasses, the Air Glass is a monocle with a single ear frame and displays data sourced from an Oppo phone with an average brightness of 1400 nits. That is brighter than the typical 1000 nits found on the iPhone 13 Pro Max. A small coffee bean-sized Spark Micro Projector projects images onto the microLED lens.
Since Oppo doesn't sell its handsets in North America, what is the game plan here? One possibility is that the company is looking to bring its products to North America . In February 2019,. However, there was one market that the company wanted to crack first. Yi Xu, Director of XR Technology at Oppo says,"Our belief that AR can be used to create a new digital world entirely based on the real world has been the driving force behind our investment and R&D in AR technologies, including the development of fundamental technology, applications, user interfaces and ecosystems,"
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