Opinion | Why the RNC’s AI attack ad against Joe Biden is unsettling

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Opinion | Why the RNC’s AI attack ad against Joe Biden is unsettling
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The RNC's latest Biden attack ad has scary implications for the future of misinformation

it as the first ad completely based on AI imagery. That likely explains, in part, why the spot is so shoddy as a piece of messaging. But the clumsy execution masks something darker. This technology will become more sophisticated over time — and with that, the capacity to manipulate, confuse and misinform the public will grow too.The ad features a set of “what if” scenarios based on Republican fears of Biden’s second term.

Part of the reason the RNC used this weak message was probably because it designed the ad around AI-generated images, in a bid to do something groundbreaking and zeitgeisty. GOP staffers likely fed prompts about right-wing nightmare scenarios to one of the growing number of sophisticated image generators and then tried — and failed — to find a compelling message to fit those images.

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