Volkswagen, Skoda and Cupra have all previewed small, urban EVs, but when will Seat enter the fray?
This is fast progress indeed, and sure to accelerate further as the Born establishes a global foothold and the brand ushers in four new electrified models in the next three years. Just how long can Seat – which hasn’t launched an all-new car in two years, let alone an EV – maintain its positioning as the Spanish mothership?
Certainly, Seat CEO Wayne Griffiths is optimistic about the future of the company, if not the brand itself."Our commitment to Cupra is clear,” he said earlier this year. “Cupra is transforming Seat’s position in the market, spearheading its global expansion. "Cupra is not the end of Seat: it gives Seat a future. The future is electric, and the future is Cupra."
Certainly, until Seat breaks its silence on bespoke electric cars or at least gives us a clue as to what's coming next - it looks very much like the sportier Cupra brand will come out in front.
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