Opinion | Julian Sanchez: Newly-accessible 'deepfake' videos might be hard to discern, and harder for news organizations to totally ignore. - NBCNewsTHINK
Feb. 8, 2018, 9:32 AM UTCFrom the printing press and home VCRs to Snapchat and virtual reality, the pervasive desire to look at attractive naked people has been a great unsung driver of technological progress. If you want to know where technology is going, in other words, a good rule of thumb is: Look to porn.
That ought to be disturbing enough: Most of us would rather not contemplate the prospect of discovering we’ve been unwillingly cast in an obscene video that’s gone viral online, even if it’s known to be a fake. In an ecosystem flooded with forged amateur videos, of course, many viewers will naturally become more skeptical about the idea that “seeing is believing.” But that, too, has a cost: Recall Donald Trump’s strange, belated efforts toamong his associates about the veracity of the infamous Access Hollywood “grab ‘em by the pussy” tape.
Audio alone, by contrast, offers more opportunity for creating plausibly scandalous content — it’s much easier to concoct damaging things that a politician might unwisely say out loud in an unguarded moment — but we’re all accustomed enough to hearing uncanny impersonations of famous people that an audio recording alone lacks persuasive power without a relatively ironclad provenance.
Maybe more importantly, something that’s caught on video makes for good television. And the technology is arriving precisely as the incentives that media outlets face make them less able to resist paying attention to something that’s gone viral.
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