Opinion: The future of e-cigarettes depends on the industry’s willingness to protect teens
Flavored liquids for e-cigarettes at a New York smoke shop. By Alex M. Azar and Scott Gottlieb March 20 at 10:56 AM Alex M. Azar is the secretary of health and human services. Scott Gottlieb is the commissioner of the Food and Drug Administration.
In earlier years, e-cigarette proponents shrugged off adolescent use, arguing that it was mostly infrequent and experimental. Well, not anymore. And last week, through the FDA, the Trump administration took new steps to limit the access and appeal of these products to children by proposing to prioritize enforcement against flavored e-cigarette products that are too easily available to young people — such as when e-cigarettes are sold without heightened age verification, whether at retail shops or online.
But we’ve also been confronted with epidemic levels of e-cigarette use by kids in middle school and high school. One popular brand, Juul, has even become a verb, with teens “juuling” in high-school restrooms. There’s also the reality, as the National Academies of Sciences, Engineering, and Medicine reported last year, that a young person who tries an e-cigarette is more likely to try a regular tobacco cigarette.
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