Here's how the 2022 World Cup may have inspired Saudi Arabia's wildly expensive, financially dubious foray into golf.
was a part of that strategy, and in recent years Saudi Arabia has already hosted or won bids to host scores of major sports events, including tennis, soccer and boxing.
Moving aggressively into sports seems to be a regional phenomenon. Danyel Reiche, a visiting associate professor at Georgetown University in Qatar, told me he suspects Saudi Arabia may have been influenced by its neighbor to the east. Qatar has been hosting prominent international sporting events since at least 1993, when it hosted an ATP-level tennis tournament. Right now, of course, it is hosting the FIFA World Cup.
Sports can create critical diplomatic opportunities for countries to burnish their image. Consider that during this World Cup the U.S. sent its top diplomat, Secretary of State Antony Blinken, to Qatar. HeQatar’s “progress” on labor rights after years of reports surrounding Qatar’s brutal treatment of its foreign-born World Cup construction workers. The end result for Qatar was that it looked like a bigger player on the world stage, and the tournament created an opportunity for the U.S.
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