Opinion: It’s 'Guacanomics.' Trump’s threat to close the U.S.-Mexico border threatens avocados.
When President Trump began blustering in late March about shutting the border with Mexico, possibly blocking produce-laden trucks and other cross-border commerce, long-suffering U.S. avocado growers could have been excused if they had erupted in a fit of pre-Cinco de Mayo merriment and broken out some strictly U.S.-sourced guacamole.
The flow of creamy green gold from Mexico clearly whetted American appetites. In 1989, annual per capita avocado consumption in the United States had been just 1.1 pounds. By 2017-2018, the average American was downing 7.47 pounds of avocados a year. The shift may have roused the U.S. palate, but growers north of the border, almost entirely in California, haven’t fared so well. The years after 1997 saw orchards being sold off piecemeal as “vanity ranches.” Nearly all of California’s central and southern coastal counties, those of San Diego, Ventura, Santa Barbara, San Luis Obispo and Monterey, were affected. Some orchards were sold largely for the value of their farmhouses; developers coveted the land for residential subdivisions.
The avocado commerce is almost entirely a one-way street: “In 2017, the United States imported $2.6 billion in fresh avocados,” said the Agricultural Marketing Resource Center, citing government figures, “and exported approximately $28,500 in fresh avocados.”
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