Alfa Romeo is set to take on the premium-focused segment, but will the Italian firm learn from the past?
Alfa Romeo’s character and history are major assets when the rest of the decade will be about making EVs interesting. Previously, it was supposed to be about driving pleasure, which brought the brand a world of pain over the past 20 years as it struggled to find platforms that could live up to the promise. And when the investment was finally made in the excellent Giorgio rear-drive architecture, its cars remained sub-scale.
Imparato’s plan to make Alfa Romeo’s ICE cars of the highest static quality and its EVs of the greatest character is perhaps the most intelligent yet.
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